Any business who invests in SEO and PPC for digital marketing requires landing pages designed specific to the ad links they publish. Directing users to your homepage through ad links has a very low rate of visitor converts. Whereas, if users are redirected to a page specific to what the ad links prompt then the probability of turning those visitors into solid leads increases by multiple folds.
This observation is based on a simple fact that users have a very short attention span and if they don’t see what they are looking for within seconds of landing on a page, then you lose them as customers.